This was a 2 week class assignment which I was paired with a graphic designer and another industrial designer. The objective was to create a new line of products in the Victorinox Swiss Army brand language. Given the time constraints of the class their was little time spent on ideating concepts. After conducting brand research and making personas we came to the conclusion that phone cases could be a possible product introduced to the Swiss Army brand. Finally, we produced two concepts a Durable and a Sleek phone case which seemed to fit well within the brand.